GoJek sheds light on how it took on the Singapore market

Singapore

"HONESTLY, to me, it's still a miracle that we have an office here with that view. From that two-storey house in Jakarta, I never thought we would get here," said Raditya Wibowo, the head of transport at GoJek.

As one of the early employees of the firm, he has seen the company grow from a ride-hailing startup operating out of a two-storey house in the Indonesian capital with a limited number of functioning toilets to its current status as the country's first decacorn.

The plan to take on the Singapore market, codenamed "Project Simba", came on the back of plans to take on the so-called "trifecta" - the Philippines, Vietnam and Thailand (or Fortune, Vogue, and Tatler respectively).

Today, GoJek is in Indonesia, Singapore, Thailand and Vietnam, with an engineering office in Bengalore, In…