Malaysia-based fintech player Boost Credit doubles down on Indonesia’s MSME market

IT is no secret that Indonesia’s vast digital economy offers all sorts of opportunities for regional start-ups, but finding the right area to delve into can be challenging.

Malaysia-based fintech player Boost Credit believes it has a winning hand, as it targets Indonesia’s over 65 million micro, small and medium-sized enterprises (MSMEs) by offering short-term financing to small-scale retailers and distributors.

Having started off by financing telco retailers and distributors, Boost — the fintech arm of Malaysia telco Axiata — recently expanded its customer base to include the FMCG (fast moving consumer goods) supply chain during the Covid-19 pandemic.