Malaysian businesses reposition to target local consumers
Shopping malls and retailers shift their focus on rejuvenation efforts as absence of overseas visitors hits their revenue
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Kuala Lumpur
AFTER almost a year of closed international borders, Malaysian businesses that previously relied heavily on tourists - especially from neighbouring Singapore - to drive sales are repositioning to target local consumers.
There is a realisation that the country's rising Covid-19 infections is likely to keep overseas visitors out for a good part of 2021, especially after the recent announcement that Malaysia has entered into a state of emergency that could last until Aug 1.
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