South-east Asian merchants embracing livestream sales

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The use of livestreaming to sell products has ballooned in South-east Asia this year, according to a survey of regional businesses.
OCTOBER 12, 2020 - 5:50 AM

THE use of livestreaming to sell products has ballooned in South-east Asia this year, according to a survey of regional businesses.

That's even as e-commerce gross merchandise value (GMV) rose to US$1.3 million in the second quarter of 2020, among the more than 1,000 sellers polled in...