The Business Times
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Alina Tugend

Workers cleaning photovoltaic panels in a solar power plant. Research has found that people are persuaded to install such panels if they see them on their neighbours' rooftops.

What if everyone did something to slow climate change?

It is naive to think that if you educate people, change would follow. The truth is, habits are hard to change. It is better to motivate people into making the change

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