Andrea Felsted

While the collaboration is risky for Audemars, there is far more at stake for Swatch

The biggest driver of any resurgence will be Chinese consumers

We haven’t abandoned our sneakers and sweatpants, but athletic wear in everyday life looks passe

L’Oreal’s product innovation and marketing skills could help Gucci win over shoppers for cosmetics and fragrances

Brands need to give people a better sense of value for their money

The bling industry’s reporting season will be grim, but there are signs the worst might soon be over

President Trump can threaten retailers over price increases, but it’s customers who have the real ability to punish them

And that’s far from the worst of the pain consumers will feel from Trump’s ‘Liberation Day’ tariffs

The American sportswear company needs something to cushion the blow from clearing out old models. But rival Adidas won’t give it an easy ride.

Creative directors that move on when results disappoint are a bad look for an industry that prides itself on thinking long term