Andrea Felsted and Carolyn Silverman

US singer-songwriter, music producer and fashion designer Pharrell Williams at the Louis Vuitton women's Cruise 2026 show in France. Music is a useful complement to more traditional measures of brand buzz.

From Gucci to Rolex: The rise and fall of luxury in music

Mentions of expensive brands in songs have sunk, underlining the sector’s bust. Can it reassert itself in popular culture once more?