Andreas Nienhaus, Frank Fang and Jonas Junk

A view of the Shanghai International Automobile Industry Exhibition in April 2025. Asian consumers are more willing to pay a premium for an autonomous vehicle, and more eager to switch car brands for better driver assistance offerings than consumers in other regions, according to an Oliver Wyman Forum survey.

Digital tech will fuel Asia’s US$573 billion mobility market

Much of the growth will come from digital services that may be less sensitive to potential trade barriers within the region