The Business Times

Aneesh Reddy

FOUNDER AND CEO OF CAPILLARY TECHNOLOGIES

Loyalty is still the least evolved dimension in a brand’s marketing and sales plan. The fact that loyalty has a strong impact on a brand’s topline growth is still an ‘unexplored country’ by many brands.

Data and engagement can create powerful customer loyal strategies for Asean brands

More than two years ago, the world moved at a relative pace. There was a predictable uptick in the market trends including...

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