The Business Times
business-time-50

Annika Abell

THE WRITER IS ASSISTANT PROFESSOR OF MARKETING AT UNIVERSITY OF TENNESSEE

For marketers and brand strategists, the takeaway is that misspellings like Froot Loops for "fruit loops" can work, but only when they make sense.

Misspelled names may give brands a Lyft – if the spelling is not too weird

2025-08-20T12:00:00.000Z
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