Brooke Masters

Lululemon initially tried to be playful about defending its unique looks from imitators. In 2023, it hosted a “dupe swap” in Los Angeles, where customers were encouraged to trade in their knock-offs for the real thing.

Lululemon vs Costco: the fashion copycat fight

The athleisure group is challenging public enthusiasm for ‘dupe’ products

Traditional milk sales are up 3.5 per cent for the year to May in dollar terms, according to Nielsen IQ.
THE BOTTOM LINE

How milk got its mojo back

The dairy industry’s efforts to woo customers away from plant products are a masterclass in corporate survival tactics

By midday on Friday (Mar 7) in the US, the S&P 500 had given up all of its post-presidential election gains.
THE BOTTOM LINE

Is this dotcom bust 2.0?

History shows how difficult it is to spot the exact moment that markets turn

As an indicator of how profitable frequent flyer programmes are, it is notable that Delta Airlines' Delta SkyMiles was worth nearly US$27 billion last year. The whole airline had a market cap of US$29 billion as at this summer.

The fury of the frequent flyer

US regulators are putting frequent-flyer programmes under a microscope. Tweaks to these programmes – in some ways more profitable than the airlines themselves – have upset travellers