Brooke Masters

Lululemon initially tried to be playful about defending its unique looks from imitators. In 2023, it hosted a “dupe swap” in Los Angeles, where customers were encouraged to trade in their knock-offs for the real thing.

Lululemon vs Costco: the fashion copycat fight

The athleisure group is challenging public enthusiasm for ‘dupe’ products

Traditional milk sales are up 3.5 per cent for the year to May in dollar terms, according to Nielsen IQ.
THE BOTTOM LINE

How milk got its mojo back

The dairy industry’s efforts to woo customers away from plant products are a masterclass in corporate survival tactics

By midday on Friday (Mar 7) in the US, the S&P 500 had given up all of its post-presidential election gains.
THE BOTTOM LINE

Is this dotcom bust 2.0?

History shows how difficult it is to spot the exact moment that markets turn

ATLANTA, GEORGIA - JUNE 28: Parked Delta Airlines planes are visible as travelers move through Hartsfield-Jackson Atlanta International Airport on June 28, 2024 in Atlanta, Georgia. The Transportation Security Administration (TSA) says they are anticipating a "sustained period of high passenger volumes" that will break previous travel records.   Andrew Harnik/Getty Images/AFP (Photo by Andrew Harnik / GETTY IMAGES NORTH AMERICA / Getty Images via AFP)

The fury of the frequent flyer

US regulators are putting frequent-flyer programmes under a microscope. Tweaks to these programmes – in some ways more profitable than the airlines...