The Business Times

Chiara Spina and Dian Jiao

While competitors prioritised standardised products for mass audiences, Income focused on three overlooked groups - gig workers in South-east Asia, low-income populations in markets like Vietnam, and digital-first customers.

Income Insurance: From unmet needs to thriving ecosystem

The Singapore insurer’s transformation into a digital ecosystem pioneer is built on collaborative partnerships and catering to overlooked customers

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