Chong Ee Rong

THE WRITER IS VICE CHAIR OF THE SINGAPORE BUSINESS FEDERATION AND FOUNDING CHAIRPERSON OF THE SBF YOUNG BUSINESS LEADERS NETWORK. SHE IS A SEASONED BOARD DIRECTOR AND FRACTIONAL EXECUTIVE.

Generation X and mature millennial executives who spent 20 to 30 years building real capability are now approaching a crossroads.
SWITCHING LANES

Fractional is the future of work

2026-05-01T23:00:00.000Z
When you give your time, network and hard-won perspective to someone at a critical juncture in their career or life, what you receive is a multiplier, says the writer.
THE BOTTOM LINE

Give to gain: the leadership investment with the highest returns

2026-03-09T10:17:35.000Z
In the airline industry, budget carriers have grabbed market share both from the post-Covid travel bounce as well as their super-app diversification.

Finding the next golden goose

2023-08-09T21:00:00.000Z