The Business Times
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Conall McDevitt

When using AI, organisations should also adopt a “human-in-the-loop” approach, which calls for people to give feedback to the AI algorithms in place. As humans have more empathy and contextual understanding of the situation, this allows for better detection of ambiguous and sensitive situations.
THE BOTTOM LINE

AI and reputational risks

In today’s digital world, a company’s reputation does not solely exist in the real world, but is indented forever online. Digital platforms are often the very first touchpoint through which any stakeholder will engage with the brand.

Reputation is a risk businesses cannot afford to ignore

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