The Business Times
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Craig Margolius

Craig Margolius

CRAIG MARGOLIUS IS MANAGING DIRECTOR, CORPORATE FINANCE AT EVEREDGE GLOBAL

For the same reason you wouldn’t fix a major pipe leak in your own home, it’s a good idea to ask an M&A professional for help when preparing for and executing a deal.

Is that takeover offer too good to be true?

IT’S Friday afternoon and you get a phone call from an unknown number. The caller is ringing on behalf of a third party that wants to buy your company. What’s your first thought?

Rumour has it that Adidas and Ye might be in the early stages of resurrecting the Yeezy deal, terminated last October.
THE BROAD VIEW

Adidas proves patience is key for brand strategy 

FIVE months after Adidas dumped the “Yeezy” brand from its portfolio, the German apparel company is struggling to fill the gap in lost profits.

A pair of Adidas Yeezy shoes. The Adidas-Ye partnership, which started back in 2013, was highly profitable for both parties.
THE BROAD VIEW

Did Ye and Adidas just collapse the ‘influencer’ market?

IT’S NOT often a giant, global story offers a prime example of what can go wrong when a company lacks full control of its intangible assets.

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