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Craig Margolius

Craig Margolius

CRAIG MARGOLIUS IS MANAGING DIRECTOR, CORPORATE FINANCE AT EVEREDGE GLOBAL

For the same reason you wouldn’t fix a major pipe leak in your own home, it’s a good idea to ask an M&A professional for help when preparing for and executing a deal.

Is that takeover offer too good to be true?

An Adidas store in Chicago, Illinois, February 2023. Talk has it that Adidas and Ye might be in the early stages of resurrecting the Yeezy deal, terminated last October.

THE BROAD VIEW

Adidas proves patience is key for brand strategy

A pair of Adidas Yeezy shoes seen in a store on the day Adidas terminated its partnership with the American rapper and designer Kanye West, now known as Ye, in Garden City, New York, US, October 25, 2022.

THE BROAD VIEW

Did Ye and Adidas just collapse the ‘influencer’ market?

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