Dan La Russo and Shawn Balakrishnan

BOTH WRITERS ARE FROM THE PENTA GROUP. DAN LA RUSSO IS SENIOR PARTNER AND SHAWN BALAKRISHNAN IS PARTNER

AI synthesises sources, compresses narratives and shapes how organisations are perceived in real time.
THE BOTTOM LINE

Why Singapore companies need to manage AI-mediated reputation

It should sit alongside enterprise risk, investor confidence and stakeholder engagement as a board-level concern