David Tan
THE WRITER IS A PROFESSOR AND CO-DIRECTOR OF THE CENTRE FOR TECHNOLOGY, ROBOTICS, ARTIFICIAL INTELLIGENCE & THE LAW AT THE NATIONAL UNIVERSITY OF SINGAPORE
THE BROAD VIEW
While creatives fight AI, fashion may profit from its ‘negative space’
In a world demanding protection from GenAI, fashion’s low-IP zone offers some surprising lessons
Marketing to the Max is not for free
USING a celebrity in advertising, product merchandising and other commercial contexts is likely to have a positive effect on consumers’ brand perceptions...
The science and art of celebrity branding
Brands must consider both quantitative metrics and cultural expectations in choosing their ambassadors
Latest T-bills Treasury Bills Results & Interest NewsLatest SSB Singapore Savings Bonds NewsLatest COE Certificate of Entitlement News
Latest Johor-Singapore SEZ NewsLatest BTO Build To Order & Sales of Balance NewsLatest STI Straits Times Index NewsLatest SGX Dividends, Share Price NewsLatest Bonds Market NewsLatest Singapore Stocks To Buy NewsLatest Singapore Economy News
View More