The Business Times

Ed Stapley

The music selection at a Tom Ford store no mere whim of the sales associates that day; it was carefully chosen by a team of experts at Gray V, a global music branding agency that specialises in playlists for retail and hospitality brands.

The sound of desire: How music shapes our interactions with luxury brands

IF YOU walk into a Tom Ford store during the holiday shopping rush, you won’t be greeted with looping pop music or...

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