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Emily Ou Yong

btnews@sph.com.sg

Customers at the Mixue outlet in Mae Sot, Thailand. The franchise was brought in by Thai-Chinese entrepreneur Xu Yu Ying.

New overseas flavours sweeten the deal as Mae Sot’s economy stirs back to life

Initial plans for the Thai border town to thrive as an industrial hub faltered; now, sparks of development flicker in consumer demand and cross-border trade

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