The Business Times

Gonzalo Olivera and Shennon Ho

Over the past decade, the value of storytelling and entertainment has been undermined. We have built channels and platforms where content is entirely transactional, designed to deliver quick dopamine hits but easily forgotten.
THE BROAD VIEW

Brands should return to storytelling that makes us human

We run the risk of a world flooded with content no one cares about because it lacks that connection

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