Jamie Zhou

This photo taken on August 15, 2024 shows drinks waiting to be picked up at a CHAGEE milk tea shop in Hangzhou, in eastern China's Zhejiang province. Sweet, milky and colourful -- bubble tea is wildly popular in China, where people sipping through straws from large plastic cups is a common sight in high streets and shopping malls across the country. (Photo by Jade GAO / AFP) / To go with 'CHINA-ECONOMY-YOUTH-CONSUMERS, FOCUS' by Peter Catterall with Isabel Kua in Beijing

China may be in deflation but there is opportunity for structural winners to emerge

Chinese consumers are still seeking high-quality products but are more discerning about price