Jan Ondrus and Jeremy Beaufils

BOTH WRITERS ARE FROM THE ESSEC BUSINESS SCHOOL. JAN ONDRUS, A PROFESSOR OF INFORMATION SYSTEMS, HEADS THE ESSEC DIGITAL DISRUPTION CHAIR AND JEREMY BEAUFILS IS THE EXECUTIVE DIRECTOR OF THE ESSEC DIGITAL DISRUPTION CHAIR.

FILE PHOTO: Figurines with computers and smartphones are seen in front of the words "Artificial Intelligence AI" in this illustration created on February 19, 2024. REUTERS/Dado Ruvic/Illustration/File Photo

Why leaders must learn to see beyond the tech hype

Decision-makers need digital discernment to evaluate technologies critically in relation to business needs, strategic goals and sectoral realities