Jan Ondrus and Jeremy Beaufils

BOTH WRITERS ARE FROM THE ESSEC BUSINESS SCHOOL. JAN ONDRUS, A PROFESSOR OF INFORMATION SYSTEMS, HEADS THE ESSEC DIGITAL DISRUPTION CHAIR AND JEREMY BEAUFILS IS THE EXECUTIVE DIRECTOR OF THE ESSEC DIGITAL DISRUPTION CHAIR.

Ultimately, the goal is not to win the race for AI adoption. It is to ensure that the technologies we choose to invest in serve the long-term needs of people, businesses and society.

Why leaders must learn to see beyond the tech hype

Decision-makers need digital discernment to evaluate technologies critically in relation to business needs, strategic goals and sectoral realities