Jofie Yordan
Jofie, based in Jakarta, is a correspondent at Tech in Asia, covering startups and venture capital. While addressing various startup topics, his primary focus lies in the dynamics of the e-commerce sector in South-east Asia.
Indonesian startups chasing growth test waters in the Gulf
Startup funding in Indonesia has been on a decline since 2021
Shopee, Lazada are laying the ground for AI shopping agents. Is a brutal price war looming?
RELYING on artificial intelligence (AI) for gift selection this holiday season may be a stretch, but the e-commerce industry’s move towards AI...
Kopi Kenangan turns Ebitda positive in Malaysia, eyes new markets
The coffee chain currently has around 130 stores in the country
The next retail war in South-east Asia: marketplaces vs GPT prompts
People can also buy directly on these chatbots
Is it time for Ninja Van to quit e-commerce logistics?
While some observers point out that it can still be viable, while others see B2B as a necessary pivot
Niche players chasing Shopee could lure sellers – but they have to survive first
South-east Asia’s pool of niche marketplaces has always been narrow
Shopee tightens grip on South-east Asia’s sellers as take rates climb
Over the past year, the company has gradually increased seller fees across its markets
Bluebird’s answer to Grab and Gojek? Not discounts
The Indonesian taxi company is sticking to delivering consistent and reliable service
Toyota crashes Indonesia’s used-car party with US$120 million bet
Can Carro, Carsome, and Moladin survive – and thrive – as the giants move in?
SEA’s tech giants revel in lending boom, but major test looms
NANDA Sekar, a homemaker from the Indonesian city of Bogor, is a frequent user of buy now, pay later (BNPL) services...