Jofie Yordan

Jofie, based in Jakarta, is a correspondent at Tech in Asia, covering startups and venture capital. While addressing various startup topics, his primary focus lies in the dynamics of the e-commerce sector in South-east Asia.

Batam hosts 18 data centre facilities in operational, under-construction, and planned stages.

Batam’s data centre boom is just getting started, with caveats

The effects can already be seen across South-east Asia. Higher fuel costs are pushing up gasoline prices in Singapore, Vietnam, and the Philippines, while Thailand plans to impose gradual increases. Logistics, travel, shipping, and tourism companies are likely to feel the pressure first, with knock-on effects for tech firms relying on these sectors.

The price isn’t right: Oil spike fuels risks in South-east Asia’s tech scene

Joseph Simbar (left), co-founder and CEO of Mimin, says entering China is difficult due to the language barrier, cultural differences, and strict regulations.

Indonesian startups chasing growth test waters in the Gulf

Shopee’s office in Singapore

Shopee, Lazada are laying the ground for AI shopping agents. Is a brutal price war looming?

Tirtanata believes Kopi Kenangan’s strategy of localising its products by adjusting recipes, flavours, and prices to match each market’s preferences could increase its chances of success.

Kopi Kenangan turns Ebitda positive in Malaysia, eyes new markets

If users can complete purchases within ChatGPT or other AI chatbots, then people might search less on marketplaces.

The next retail war in South-east Asia: marketplaces vs GPT prompts

After laying off 12% of its employees in the city-state in August, Ninja Van is reportedly in talks to raise US$80 million.

Is it time for Ninja Van to quit e-commerce logistics?

Many sellers are sticking with Shopee, even though their margins are shrinking, sales volume continues to rise as Shopee reinvests fees into discounts and promotions that drive demand.

Niche players chasing Shopee could lure sellers – but they have to survive first

While other platforms have also raised their fees, Shopee’s rates generally remain the highest.

Shopee tightens grip on South-east Asia’s sellers as take rates climb

As at April 2025, Bluebird had 24,500 taxis in its fleet.

Bluebird’s answer to Grab and Gojek? Not discounts