Jofie Yordan

Jofie, based in Jakarta, is a correspondent at Tech in Asia, covering startups and venture capital. While addressing various startup topics, his primary focus lies in the dynamics of the e-commerce sector in South-east Asia.

The effects can already be seen across South-east Asia. Higher fuel costs are pushing up gasoline prices in Singapore, Vietnam, and the Philippines, while Thailand plans to impose gradual increases. Logistics, travel, shipping, and tourism companies are likely to feel the pressure first, with knock-on effects for tech firms relying on these sectors.

The price isn’t right: Oil spike fuels risks in South-east Asia’s tech scene

RISING oil prices triggered by the ongoing war in the Middle East could quickly drive up operating costs within South-east Asia’s tech industry.

Joseph Simbar (left), co-founder and CEO of Mimin, says entering China is difficult due to the language barrier, cultural differences, and strict regulations.

Indonesian startups chasing growth test waters in the Gulf

Startup funding in Indonesia has been on a decline since 2021

Shopee’s office in Singapore

Shopee, Lazada are laying the ground for AI shopping agents. Is a brutal price war looming?

RELYING on artificial intelligence (AI) for gift selection this holiday season may be a stretch, but the e-commerce industry’s move towards AI shopping agents now looks inevitable as OpenAI, Perplexit...

Tirtanata believes Kopi Kenangan’s strategy of localising its products by adjusting recipes, flavours, and prices to match each market’s preferences could increase its chances of success.

Kopi Kenangan turns Ebitda positive in Malaysia, eyes new markets

The coffee chain currently has around 130 stores in the country

If users can complete purchases within ChatGPT or other AI chatbots, then people might search less on marketplaces.

The next retail war in South-east Asia: marketplaces vs GPT prompts

People can also buy directly on these chatbots

After laying off 12% of its employees in the city-state in August, Ninja Van is reportedly in talks to raise US$80 million.

Is it time for Ninja Van to quit e-commerce logistics?

While some observers point out that it can still be viable, while others see B2B as a necessary pivot

Many sellers are sticking with Shopee, even though their margins are shrinking, sales volume continues to rise as Shopee reinvests fees into discounts and promotions that drive demand.

Niche players chasing Shopee could lure sellers – but they have to survive first

South-east Asia’s pool of niche marketplaces has always been narrow

While other platforms have also raised their fees, Shopee’s rates generally remain the highest.

Shopee tightens grip on South-east Asia’s sellers as take rates climb

Over the past year, the company has gradually increased seller fees across its markets

As at April 2025, Bluebird had 24,500 taxis in its fleet.

Bluebird’s answer to Grab and Gojek? Not discounts

The Indonesian taxi company is sticking to delivering consistent and reliable service

Toyota has ventured into the used-car trade overseas, operating an online store for used models in Japan.

Toyota crashes Indonesia’s used-car party with US$120 million bet

Can Carro, Carsome, and Moladin survive – and thrive – as the giants move in?