Kristen Bellstrom

A luxury yacht off the French coast. According to McKinsey, the aspirational set, defined as those with between US$100,000 and US$1 million in net worth, spent US$84 billion on high-end vacations in 2023, a figure expected to grow to US$107 billion by 2028.

A luxury travel bubble is swelling

Hotels, airlines and the rest of the industry are chasing ‘aspirational’ vacationers now willing to shell out big bucks. But what happens...