The Business Times

Laurel Ang Hui, Ling Jun Wei, Tiffany Tan Xin Yie and Wu Yongyu

Having a headstart in e-commerce enabled Adirect Singapore to continue selling its premium meats during the pandemic, said chief executive officer Jackie Goh.
ENTERPRISE 50

Steak-ing it on e-commerce amid the pandemic

Adirect’s online platform saw low sales initially, but paid off when Covid-19 caused restaurants to close

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