The Business Times

Leticia Miranda

Nike needs a new sneaker strategy

The sneaker bubble is bursting around Nike

Consumers are being more discriminating when it comes to spending, and expensive athletic footwear is pretty low on the list of priorities.

In the third quarter of last year, about 63 per cent of shoppers surveyed began their search on Amazon, down from 74 per cent in the first three months of 2021. In that time, TikTok’s share climbed to 21 per cent from 10 per cent.

TikTok’s coming for Amazon’s search traffic

Young shoppers want to be entertained, engaged and surprised, things the biggest online e-commerce company is surprisingly bad at

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