The Business Times

Linus Benjamin Bauer

THE WRITER IS FOUNDER OF BAA & PARTNERS

Generic photo of Changi Airport control tower and Singapore Airline (SIA) passenger plane. taken on 14 Nov 2024. Caption: 新航 ，酷航，旅客，机场，旅客量，入境旅客，旅游，樟宜机场，樟宜机场控制塔,A380, SQ, SIA, Scoot Airlines ICA, Tourist, Immigration, Changi Airport Control Tower

PPS Solitaire: Different table service, same laksa

Why Singapore Airlines’ top loyalty tier looks exclusive, feels familiar – and delivers surprisingly little

AI assistants cannot yet mimic a human travel agent’s intuition. Until that gap closes, AI will remain better at automating decisions than inspiring them.
THE BROAD VIEW

Why AI isn’t booking your flights – yet

You don’t trust it, but that’s not all

Like many legacy airlines, SIA still relies heavily on paper-based systems for day-to-day cabin operations.
THE BROAD VIEW

The green paradox facing legacy carriers like Singapore Airlines

When sustainability ambitions collide with outdated workflows, SIA’s shift from paper to pixels would be a clear leadership signal

SIA’s reliance on a largely Singapore-based workforce, while central to its identity, magnifies its exposure to domestic cost pressures and makes its labour model less flexible in responding to global trends.
THE BROAD VIEW

Singapore Airlines: Still a great way to work?

Changing labour market and new workforce expectations are a stress test for the airline’s model of service excellence

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