The Business Times

Linus Benjamin Bauer

THE WRITER IS FOUNDER OF BAA & PARTNERS

Like many legacy airlines, SIA still relies heavily on paper-based systems for day-to-day cabin operations.
THE BROAD VIEW

The green paradox facing legacy carriers like Singapore Airlines

When sustainability ambitions collide with outdated workflows, SIA’s shift from paper to pixels would be a clear leadership signal

SIA’s reliance on a largely Singapore-based workforce, while central to its identity, magnifies its exposure to domestic cost pressures and makes its labour model less flexible in responding to global trends.
THE BROAD VIEW

Singapore Airlines: Still a great way to work?

Changing labour market and new workforce expectations are a stress test for the airline’s model of service excellence

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