The Business Times
business-time-50

Linus Benjamin Bauer

THE WRITER IS FOUNDER OF BAA & PARTNERS

Changi Airport retains its AAA+ rating and a Brand Strength Index score of 91.2 out of 100 – the highest of any airport brand worldwide.

Changi leads the world. That is not the same as leading the decade

Singapore’s aviation ecosystem earns another set of superlatives. The harder questions lie beneath the headlines

Carriers must operate in a world defined by higher volatility, tighter margins and persistent uncertainty, writes the author.

Ceasefire but no relief: Why airlines will continue to face high fuel costs

The fallout from the Iran war represents a broad shift, rather than a temporary disruption, for the aviation industry

A plane taking off from an airport in Lebanon. In modern conflicts, states often lack full visibility over their territory. Airspace may be legally open while operationally unsafe.
THE BROAD VIEW

MH17 was the warning. The Middle East is the test

Aviation safety faces new challenges amid escalating US-Israel-Iran tensions. Is the industry ready?

In aviation, airspace is more than infrastructure, it is a strategic asset – and, in times of crisis, a potential front line.

When airspace becomes the front line

Global aviation faces three possible recovery paths from the US-Israel-Iran conflict

On paper, PPS Solitaire sits at the summit of Singapore Airlines’ loyalty hierarchy. In practice, it often feels curiously indistinct.

PPS Solitaire: Different table service, same laksa

Why Singapore Airlines’ top loyalty tier looks exclusive, feels familiar – and delivers surprisingly little

AI assistants cannot yet mimic a human travel agent’s intuition. Until that gap closes, AI will remain better at automating decisions than inspiring them.
THE BROAD VIEW

Why AI isn’t booking your flights – yet

You don’t trust it, but that’s not all

Like many legacy airlines, SIA still relies heavily on paper-based systems for day-to-day cabin operations.
THE BROAD VIEW

The green paradox facing legacy carriers like Singapore Airlines

When sustainability ambitions collide with outdated workflows, SIA’s shift from paper to pixels would be a clear leadership signal

SIA’s reliance on a largely Singapore-based workforce, while central to its identity, magnifies its exposure to domestic cost pressures and makes its labour model less flexible in responding to global trends.
THE BROAD VIEW

Singapore Airlines: Still a great way to work?

Changing labour market and new workforce expectations are a stress test for the airline’s model of service excellence

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