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Liz Adeniji

Discount fatigue has become the new Grinch of the holiday season, and competitive pricing alone is no longer enough to get consumers to take out their wallets.

THE BROAD VIEW

Discount fatigue – the new Grinch of the holiday season

Forget the price tag; to capture hearts (and wallets), retailers must deck their halls using innovative approaches that prioritise personalisation, experience and customer connection

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