Mercedes Ruehl

FILE PHOTO: A drone view shows the Limmat river and Fraumunster Church on an early morning in Zurich, Switzerland May 2, 2025. REUTERS/Denis Balibouse/File Photo
THE BROAD VIEW

Asia’s wealthy turn to Switzerland to park assets

Swiss private banks report rising demand from Asian family offices and rich individuals to book assets in Europe

Fans queueing for Taylor Swift concert tickets. Even before tickets went on sale, prices for hotels and flights to Singapore were already soaring for Swift's tour dates.

What Taylor Swift tells us about Singapore vs Hong Kong

The rivalry between the two cities has been sharpened by the US singer’s international tour plans