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Michael Breen

THE WRITER IS THE CHIEF EXECUTIVE OFFICER OF INSIGHT COMMUNICATIONS

Starbucks Korea in May launched a promotion around a large reusable tumbler it called a “tank” with the slogan “slam it down on the table.”

THE BROAD VIEW

Read the room or lose the market: Lessons from South Korea’s latest corporate gaffes

The furore over Perfect Crown and Starbucks’ ‘Tank Day’ campaign offers a warning about corporate risks today

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