The Business Times

Pierre Chandon

INSEAD

Epicurean marketing -- using the multi-sensory pleasure of food to entice consumers -- could be a great tactic to encourage a return to smaller portions.

From supersized to superior gratification: A new path for the food industry

Why we need to focus on eating as pleasure if we want to start eating healthier

How might an epicurean description of a course of beef, shallot marmalade, triple-cooked butter potatoes, sunchoke and creamed watercress, and red wine reduction sauce, influence a diner's appetite?
LIFE & CULTURE

Epicurean find: More value from less food?

Amid the seasonal feasting, a study has found that marketing focused on the multisensory properties of food can encourage people to eat...

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