Prashant Saxena and Nikita Gundala

BOTH WRITERS ARE FROM ISENTIA. PRASHANT SAXENA IS VICE PRESIDENT OF REVENUE AND INSIGHTS FOR SOUTH-EAST ASIA, AND NIKITA GUNDALA IS THE ASIA-PACIFIC MARKETING LEAD.

Many leaders try to seem more relatable by adopting a colloquial style – using emojis, casual language and exclamation points – but this does not present real vulnerability.
THE BROAD VIEW

Why CEOs are losing trust when it matters most