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Ramanathan Vythilingam

THE WRITER IS AN ASSOCIATE PROFESSOR AT NANYANG BUSINESS SCHOOL, NANYANG TECHNOLOGICAL UNIVERSITY

At the heart of privacy anxiety is a basic human need: the desire for control in a world that feels increasingly opaque.

THE BROAD VIEW

People feel watched, weary and lacking control in the digital age

Consumers are often pragmatic about sharing data, but willingness falls as it becomes more personal

2026-03-27T23:15:00.000Z

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