The Business Times

Rebecca Rowe

Some have likened family visits to Disneyland to religious pilgrimages or rites of passage. Generations of adults have brought their children to the parks, and those children have grown into adults who in turn bring their children, and the cycle continues.
LIFE & CULTURE

Disney’s century of manufactured magic

The company has survived by balancing its wholesome, family-oriented image with hard-nosed business strategies

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