The Business Times

Sanjoy Sen and Evy Theunis

DBS BANK

At DBS, we’ve created an internal data mart with 15,000 customer data points that stitch together a customer’s profile, including the pages he/she visits, the content he/she is interested in, the frequency of his/her visits, the amounts he/she spends on different categories, etc. We then convert the data into personalised, actionable insights - what we call “nudges” – to guide the customer in his/her transaction or investment decision.

When push comes to nudge: Finance gets personal

As digital banks gear up for launch, incumbent banks must go on the offensive by investing heavily in technology. Their goal: to...

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