The Business Times

Simon Chan and Ian Messer

Executives of KYB Corp, a maker of shock absorbers including those used in buildings to reduce shaking during earthquakes, apologising for some its products that might have failed to meet quality standards. In Japanese business culture, issuing a public apology is a key part of the process in getting past a serious issue.
THE BROAD VIEW

The nuances of saying ‘sorry’ in Asia

In some countries, companies can express remorse without automatically admitting liability

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