Stanley Lai

IPOS CHAIRMAN

In recent years, home-grown brands such as Razer and Irvins have optimised their intangible assets to protect their brands and products to successfully expand overseas.

International expansion: Why branding and intellectual property matter more than ever

SINGAPORE enterprises are eager to venture abroad once again now that travel has normalised, with a recent survey by DBS showing that over 60 per cent of small and medium-size enterprises (SME) are pr...