The Business Times

Tan Chee Yun

emailziyun@sph.com.sg
Chinese technology brand Xiaomi is enjoying growing popularity in South-east Asia, overtaking Samsung as market leader in the second quarter of 2021.
THE CHINA CONNECTION

Once ‘the world’s factory’, China now builds global brands

In the 6th of a 7-part BT-Lianhe Zaobao series on China and Asean, we look at how brands from China are going...

Joongshik Wang, EY-Parthenon Asean Leader, says that Chinese brands have a strong market positioning in technology.
THE CHINA CONNECTION

Outdated image, updated lessons for China brands in South-east Asia

AS CHINA’S brands enter South-east Asia, they strive to shed old stereotypes while banking on capabilities previously developed for the domestic market.

Shein launched in South-east A
THE CHINA CONNECTION

Shein shines with Gen Z

ONLINE fashion retailer Shein was founded in China, but only sells abroad. The brand launched in South-east Asia in 2021, testing the...

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