Vipul Chawla

THE WRITER IS THE GROUP CHIEF EXECUTIVE OFFICER OF FAIRPRICE GROUP

ST20250207_202593600332/arfairprice/Anjali/Jason Quah

Fairprice house brand products at Fairprice Xtra in Vivocity on Feb 7, 2025. ST PHOTO: JASON QUAH
THE BROAD VIEW

How FairPrice is deepening consumer relevance through Own Brands

House brands can drive shopper excitement and business resilience