The Business Times

Yvon Chouinard

When your life's at stake, you want to ensure your gear stands up to the test. The writer and his climber buddies wanted stronger pitons and sturdier carabiners to support them as they hung thousands of feet above the Yosemite Valley floor.
PERSPECTIVE

The high stakes of low quality

Consumers should demand – and companies should deliver – products that are more durable, multifunctional and, crucially, socially and environmentally responsible

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