AIA Singapore announces leadership changes

INSURER AIA Singapore has appointed a new chief distribution officer, a chief customer and digital officer, as well as a chief operations officer (COO), effective immediately.

Chief distribution officer Ho Lee Yen, who was previously chief customer and marketing officer, is a qualified actuary and an insurance veteran with over 20 years of experience, AIA said in a press statement on Tuesday.

She joined the company as chief partnership officer in 2011 and pioneered AIA's high net worth business as well as expanded its bancassurance segment.

"Her remit as chief distribution officer is to lead the transformation of the next generation distribution force and spearhead the adviser-customer engagement model," AIA said.

Separately, chief customer and digital officer Melita Teo, was most recently COO of the company.

During her 19 years with AIA, Ms Teo has taken on several leadership positions, including chief corporate solutions officer and chief business development officer.

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In her new role, Ms Teo is responsible for "strengthening the customer, health and wellness propositions, advancing the enterprise-wide analytics capabilities and usage, and accelerating the delivery of an integrated digital experience across customers and distribution", the company said.

Meanwhile, COO Tan Kian Loy, who replaces Ms Teo, has been with AIA since 1996.

Following his promotion, Mr Tan will "drive the usage of digital tools and expand the customer-centric service proposition", the company said.

He previously led several core operation systems transformation initiatives, and institutionalised the use of Lean Six Sigma and Robotics as new core skill sets.

These leadership changes come shortly after Wong Sze Keed became chief executive officer with effect from July 1, after serving as chief distribution officer previously.

Said Ms Wong: "These changes are aligned with our efforts to continually reinvent AIA to better serve our customers and to enhance their digital experiences with us. But more importantly, these appointments are a true reflection of our strong commitment to our people and developing internal talents."