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Citi taps rising foreign investor interest in Asean

It employs about 1,000 people in the region who handle transaction banking, including 300 in the front line

Mr Low: "On competition, we see it at specific, country levels. From our clients' perspective, they won't go to a local bank because they can't service them in all countries. We believe in the short term, the foreign banks will have an edge."


MULTINATIONALS are pouring investments into South-east Asia, building factories and setting up distribution outlets eager to tap the region's burgeoning markets - with Citi there to help grease the wheels of finance.

Asean may not grab much headlines outside the region...

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