DBS sees pay off from digital investment
It's picked by Euromoney magazine as the world's best digital bank; CEO Piyush Gupta calls the bank a 22,000-people start-up
Singapore
DBS is seeing pay-off from the digital investments made in the last five years, as it looks to bring down cost that has peaked as a proportion to income, and expand its mobile-only banking strategy to Indonesia this year.
CEO Piyush Gupta said in a briefing on Monday that DBS's big focus on digital transformation has meant using data analytics to drive productivity across contact points such as branches, ATMs, and call centres, as well as predicting - and preventing - staff attrition among its bankers.
It has also meant driving more revenue from customers, while drawing them in at a fraction of the cost once associated with wooing a customer.
Against this backdrop, DBS has been named the world's best digital bank by Euromoney, beating contenders such as Citi and ING to the prize. The publication also named DBS as Asia's best bank, with the two awards marking the first time a Singapore and Asian bank has won a g…
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