You are here

Dialling up the future of call centres at banks

DBS spent S$10m in the last 5 years to personalise handling customers' needs which may involve calls to the customer centre

DBS has spent some S$10 million over the last five years, in part to be increasingly more personalised in handling customers' needs that are typically associated with a call to the customer centre.


HERE'S a peek into the future of customer centres at banks.

An online transaction fails to go through, and right there and then, the bank will send the customer a chat message, a text, or an e-mail, before having him or her ring up the bank to deal with the problem....

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to