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Digital banking customers lured by rewards: Visa

Its annual survey finds over half of consumers here are willing to bank with non-traditional providers enticed primarily by 'offers and promotions upon sign-up'

Thu, Mar 19, 2020 - 5:50 AM

Kelly Ngkellyng@sph.com.sg@KellyNgBT

Singapore

THE introduction of up to two new digital full banks in Singapore may shape up to be a rewards-driven pursuit, with over half of consumers willing to bank with non-traditional providers enticed primarily by "offers and promotions upon sign-up".

Visa's annual survey on...

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