You are here

JPMorgan wants millennials to buy cars - so, naturally, it built an app

New York

MILLENNIALS, countless surveys will tell you, are not fans of big banks. They are smart, price-sensitive consumers who are far more likely than older customers to switch lenders if they find a better deal.

They are also a huge, irresistible demographic for the financial

Market voices on:

Powered by GET.comGetCom