JPMorgan wants millennials to buy cars - so, naturally, it built an app

New York

MILLENNIALS, countless surveys will tell you, are not fans of big banks. They are smart, price-sensitive consumers who are far more likely than older customers to switch lenders if they find a better deal.

They are also a huge, irresistible demographic for the financial industry - which is why banks are doing everything possible to ensure these digitally native customers stay loyal once they've pinched their nose and opened an account. That means sophisticated social media, nimble mobile banking platforms, and now in a bid to gain some real fintech street cred, an end-to-end car-buying smartphone app.