MoneyOwl eyes financial planning for Singapore's middle class

Singapore

SINGAPORE'S rising mass affluence is a key market for financial services players looking to gain more ground at the retail level.

More so, as the pursuit of wealthy individuals has left some needs of the middle class segment unaddressed - a gap that financial advisory and NTUC social enterprise MoneyOwl is looking to fill.

"Our business is very much focused on helping ordinary working families. We saw an underserved need for comprehensive, competent and conflict-free advice, especially in the mass market," MoneyOwl chief Chuin Ting Weber told The Business Times.

The firm offers four services - fi…

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