Personalisation at the heart of DBS's financial planning push

WHAT do younger Singaporeans want from their banks? A lot more hand-holding in financial planning, according to DBS - but send help via digital tools please, not through a financial adviser.

As a senior executive from the bank observed, some consumers prefer navigating their money matters privately. This is understandably so; personal finance is more personal than finance, closely tied to one's individual goals and dreams.

"Some people don't want others to know that they don't know how to invest, or something as 'simple' as setting up the habit of saving regularly. It's understandable and technology helps in this area because they're guided to start," said Evy Wee, DBS head of financial planning, investments and insurance solutions.