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THE BROAD VIEW

Why you should root for the Uber IPO to fail

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UBER'S initial public offering (IPO) is yet another chance for Uber and its detractors to sell their competing ideas of what this company represents. As it heads toward a a valuation of about US$90 billion Uber is packaging its new image as a socially oriented company led by a contrite chief executive facing an enormous potential market that it has only begun to explore. Sceptics see a company with significant legal exposure, a corrupt culture, declining profitability and slowing growth that has forced it to make an awkward pivot to less-attractive businesses such as Uber Eats and Uber Freight.

This clash of visions is why IPOs are so much fun. But the Uber IPO also signifies something deeper about changes in the entrepreneurial world that fuels the global economy. The most amazing part of Uber is not the magnitude of the losses that it has sustained - more than US$10 billion in operating losses over the last three years - but that pre-IPO investors have been willing to fund those losses by pouring in capital on an unprecedented scale, in the hope that they will reap the rewards when the stock enters the public markets.

We should all root for a comeuppance for those investors, who have helped to debase the entrepreneurial system that is so important to the global economy. What would that comeuppance look like? It might look something like the performance of Lyft, Uber's main rival, whose stock price is down 32 per cent since it went public on March 29.

When Uber's shares begin trading on May 10, many of the underwriters, institutional investors and other early investors in the company will try to sell their shares. If the price falls immediately after the IPO, they will be badly disappointed. Such a "broken" IPO is considered an embarrassment in Silicon Valley, and IPOs are often underpriced to avoid them.

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Writing enormous cheques

The largest of Uber's major shareholders is SB Cayman 2 Ltd, which holds more than 16 per cent of Uber shares. That investment represents the SoftBank Vision Fund, a US$100 billion mega-venture capital fund that has fundamentally changed the venture financing world. The fund has been writing enormous cheques to start-ups including WeWork, Lemonade, Wirecard and DoorDash. SoftBank's presence has inflated deal sizes in the venture capital world, where rounds of financing are typically well below US$100 million.

The underlying philosophy of the SoftBank Vision Fund is to create a "cluster of number one" companies that will enrich one another. The language is mystical and the strategy is vague, but, the "vision" is that the artificial intelligence revolution will offer enormous benefits to leading companies that can share their knowledge across different markets, so these companies can "win all without fighting."

There have been successes for SoftBank. But the real verdict will be delivered in the next several years as their largest investments will come to fruition.

So, why root for a broken IPO for Uber?

First, venture capital is supposed to be about finding good investments. SoftBank has made it all about size. The scale of the fund has transfixed the venture capital and investment management industries, as SoftBank makes ever-bigger and more unrealistic promises to sovereign wealth funds hoping for outsized returns. The economics of these very large funds are irresistible. Sovereign wealth funds, like Saudi Arabia's, are willing to offer enormous incentives to the fund managers, on top of management fees that rise far more quickly with size than their underlying expenses. When writing large cheques quickly becomes more important than finding good investments, we know this will end poorly.

Unviable business models

This cycle - in which unsustainable start-ups make ever-larger promises to bloated venture capitalists, who promise more than they can deliver to flush sovereign wealth funds, who are too eager to believe them - distorts the allocation of capital and talent. The rush to invest diverts entrepreneurial energy toward unviable business models.

Consumers are often the beneficiaries: If you have enjoyed Uber's discounted fares, you can thank the venture capital funds who have been willing to bankroll Uber's fare subsidies. But when companies like Uber are valued so highly by the capital markets, investors and young people can be led astray. Young people come to view their jobs as lottery tickets that might deliver an enormous payday, rather than as a meaningful way to find their way in the world or as an opportunity to build a sustainable organisation. And investors of all kinds begin to copy the strategy of these giant funds, dabbling in assets they know little about to chase returns.

Finally, the venture capital world will become even more clubby. The clubbiness has its virtues: strong networks of successful investors and entrepreneurs help ensure that the best opportunities are funded. But, with the mega-venture capital model embodied by SoftBank, the advantage of larger players grows even larger. The companies with the largest funders can simply outlast others because they can sustain losses longer.

Winning requires one of the deep-pocketed players, so companies are competing on funding rather than through their products. And when a mega-fund controls companies that are potential competitors, it might prefer less competition rather than more.

A successful IPO for Uber will validate and perpetuate the mega-venture capital model, and all the distortions that it entails. Rooting for a broken IPO is not easy, and schadenfreude at the expense of the billionaire class is no justification. There are many exciting start-ups and diligent investors trying to figure out which ones to fund. The healthy functioning of that market is vital to our economy. But a broken IPO for Uber might help restore some sanity to the broken venture financing industry. NYTIMES

  • The writer is a professor at Harvard Business School and Harvard Law School.