The digital bank piece in the embedded finance puzzle

Benjamin Cher

Published Fri, Jun 24, 2022 · 03:00 PM

WHEN paying for your ride on a ride-hailing platform, the app nudges you to round off your fare and put the extra cents into an investment product. A merchant on an e-commerce platform gets a notification that they are eligible for a loan based on their sales. These are instances of how embedded finance has crept into our lives.

On a quest for profitability, startups are inching into our online existence bearing offers of financial services via non-financial avenues - your shopping basket, your payment gateway.

Tapping on traditional banks, startups have gone on to offer e…